As a big fan of EXO and a supporter of Super Junior, Seohyun, Onew, and f(x), I do think that fans shouldn’t hold hatred and push every blame to the company especially with the Kris situation since in the first place, if it weren’t for SM, there will be no such thing as EXO and all those artists you love from SM. In my honest opinion, I think Kris wasn’t just patient enough for his turn on individual activities. After JYJ and Hangeng won their lawsuits against SM, SM was forced to change their contract management with their artists. So basically, I think Kris just really wanted to be out of the group and chase his own dreams as Wu Yi Fan and not as Kris, the EXO member.
But, even if I said that for SM, I do agree that SM oftentimes can be overly unfair with their artists and annoyingly cunning with their marketing tactics.
Let me brought up the topic on their cunning marketing tactics. Last August 15 was the first broadcast of EXO 90:2014 and when I watched the show I thought it was an EXO-and-SM-Rookies show because some of the SM Rookies participated in the show just as much as EXO did. In fact they even had their own MV time slip with H.O.T’s 아이야 plus they joined Chanyeol in Light’s MV and Chen in the singing of it. So you see, they had more of the limelight than EXO had who is actually the reason why I and the rest of the viewers were watching the show. The point is, the show is titled EXO 90:2014. So I was expecting that the EXO members themselves are the ones who are going to make rendition of the songs and the ones who are going to cameo in the MVs. I mean, for heaven’s sake, it’s their show and not the SM Rookies. The SM Rookies’ cameos in the MV are a little acceptable but it’s not their voices I wanted to hear on the remake of the songs. It’s EXO’s. When I finally realized that it was only Chen who partook in the singing while the rest are the SM Rookies, it felt like the whole remake project was by the SM Rookies’ and not the other way around. Honestly, it sounded like Chen was just featuring for those SM Rookies when in the first place, those remake projects are intended for EXO. Honestly, this EXO’s new variety show is just SM’s cunning technique to get the SM Rookies known.
And truth be told, I don’t really like SM’s idea of these SM Rookies. Instead of debuting new groups, SM should just concentrate on promoting their current line of artists because they’re still many. In fact, they are too many that Zhang Li Yin, J-Min, and Jino of SM The Ballad Vol. 1 are overlooked too much that new K-Pop fans wouldn’t know they’re actually artists who have already debuted. Of course, as fans, we don’t know the real story why the careers of these artists are taken in piecemeal way by SM. But, the things is they should do better things for these artists. They deserve it especially J-Min who came from K-Pop Star and chose SM to lead her in the industry. She’s probably regretting going to SM.
In my opinion, instead of the SM Rookies getting promoted, I think it’ll be better to promote these overlooked artists. Gladly, Zhang Li Yin did well in the SM The Ballad Vol. 2 project that’s why she’s now officially out again with a digital album. However, the attention that SM puts into her is not enough. I think it would have been better if SM at least had her promote an actual album even if it’s a mini album. With five to six songs, it would be nice if another famous SM artist could participate in one of the songs. And since Chen and Li Yin’s tandem seems to have done well during their last duet project, it would be most appropriate to have Chen participate in it. In that way, I believe more fans will be interested in it. Trust me SM. I am a fan and I know what a fan wants. Hihi..
Anyway, for J-Min, instead of having her sing ballad and OSTs for those stupid SM-produced dramas, they should promote her with those kind of genre of songs that you hear from Avril Lavigne. Honestly, J-Min suits that Avril-Lavigne-kind-of-image or Hailey-Williams-of-Paramore-kind-of-image. With a song like Stand Up from the To the Beautiful You OST which I think is the only decent song that SM gave her, she could have a chance to advance her popularity. But with what SM’s doing now, it’s like they don’t even want her to get famous. Call me SM, I would explain everything for free.
Then Jino, the boy you never heard of anymore after the SM The Ballad Vol. 1 project, well, I don’t know what happened to him but if he’s still in the compounds of SM, then please SM, have pity on the poor boy.
I might as well add that instead of debuting these Rookies, SM should just concentrate on producing better music for their artists. Just because TVXQ or Super Junior or Girls’ Generation are already established icons of K-Pop doesn’t mean that they could do so-so music productions. They should surprise fans because not everyone will stay rooting for a group who doesn’t do musically well anymore.
With all those said, I hope SM could improve their management.
First seen here.